Research shows that the flavour profile of Pepsi Max actually makes food taste better. But most of Australia’s biggest fast food chains serve Coke.

On International Burger Day, we hijacked the most iconic feature of these restaurants - their roadside signs - and used them to deliver a message of our own. Our ‘Tastes Better’ Truck, complete with a military grade extendable sign, invaded coke-aligned fastfood carparks, hijacking their signs to tell everyone - their food actually tastes better with Pepsi Max.