Uber Eats was known for delivering takeaway, but they needed to tell people they deliver so much more. Like groceries, toiletries, hardware, flowers and pharmaceuticals - the list is growing every day.

To relaunch the brand and draw awareness to the ever growing offering, we created the platform Get Almost Almost Anything. It allowed us to not only talk about pour new offering, but gave us license to poke fun at all of the weird and wonderful things we can’t deliver.

This brand platform has since been adopted in seven countries and counting.