TAL | Life Leaves its Mark

Our scars tell the story of something we overcame.

Nothing contrasts human fragility with strength better than our scars. They’re something we all have, but each one is personal and tells an intimate story of an injury or illness we overcame. They shouldn’t be hidden away. They should be worn with pride. A sign of a life lived. A sign of our strength.

TAL are a very human life insurer, and they make a point of being there for their members when life inevitably leaves its mark.

Credits

Agency: BMF
ECD: Alex Derwin
Creative Director: Jen Spiers
Creative: James Sexton, Nadia Ahmad
Director: Michael Spiccia

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