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Sportsbet | ‘Roid in Android
When launching their new Android app into an already saturated market, Sportsbet challenged us to cause a stir and get them in the news. So to get chins wagging we enlisted some of the World’s most infamous athletes to help us ‘Put the ‘roid in Android’. Including ex-Canadian sprinter Ben Johnson.
Credits
Agency: BMF
ECD: Cam Blackley
Creative Director: David Fraser
Creatives: James Sexton, Gooch Richards, Rambo Goraya
Director: Matt Devine