Uber Eats | Maybe Even Andy

“Which lunatic at Uber Eats decided to deliver people? I’m not a bloody burrito!”

Andy Murray

During the 2025 Australian Open, to prove Uber Eats’ commitment to delivering ‘Almost Almost Anything’, we treated tennis royalty Andy Murray like a burrito. Making him available to order on the app. But there was one problem, when we went to pick him up, he wouldn’t get in the bag.

This started a two week, episodic chase that began in TV ads but bled into culture, hijacking broadcast moments, the news and PR interviews. We finally caught up with the disgruntled Andy just as the tournament came to an end, and delivered him to one lucky Australian.

Film 01

Film 02

Married at First Sight Promo Hijack

Credits

Agency: Special Group
CCO: Tom Martin, Julian Schreiber
Creative Director: James Sexton, Harry Neville-Towle
Creatives: Phil Harkness, Jack Wall, Heidi Rabbitts, Eliza Smith, Mia McGuire
Director: Christopher Riggert

Traffic News Hijack

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