We were asked to be part of arguable the most important comms and cultural moment in the history of the German automaker.

In the darkness of the emissions crisis, Volkswagen was forced to radically reinvent itself - going back to zero to create a fully electric fleet. But before we could reintroduce the brand, we needed a redemption moment - a way to “clear the air.”

‘Hello Light’ is an emotional creative film and invitation to be part of the brand’s future.