We created a world first video-game walkthrough of a country.

In 2020 as travel plummeted, online gaming increased by over 70% and we decided to market the rugged and beautiful country of New Zealand like a game. We invited the world to come and Play NZ.

We launched with a live stream on Twitch. Australian gaming heavyweight, Loserfruit, led thousands of followers on an hour-long journey that showcased the best bits of New Zealand. She “played” the country and interacted live with followers.

Gamers couldn’t get enough, with many asking when PLAY NZ would launch for real.