It takes a village to raise a loaf
Abbotts Village Bakery
Abbotts Village Bakery’s loaves are free range. This means those who raise those loaves have a unique job to do.
These online films introduced the Abbotts Village Scarecrows. A volunteer scarecrow organisation charged with looking after the free range loaves that roam the fields of the their village.
Three online films:
Launch Film A mini documentary introduced the local villagers to Australia
The Carecrow Meet Edward, a scarecrow who takes a different approach.
A Village Tradition Many scarecrows have served ahead of these fine people
Credits
Agency: BMF
CCO: Cam Blackly
Creative Team: Harry Neville-Towle, James Sexton
Agency Producer: Esta Lau
Production Company: Rabbit