Filmed in Kiev, Ukraine, we set out to reposition the 5 Seeds Cider range as a drink you would drink from the sunset, all the way into the late night.

The campaign consisted of five 15” TVC’s for different drinking occasions, which stacked up together to the 90” below. OOH and print supported the TVC campaign in all major Australian cities.

This was the pitch winning concept, that successfully defended BMF to continue being the AOR.