Same Difference

Volkswagen Atlas

It's not about the 1% that makes us different. It's about the 99% we have in common with one another. When VW asked us to create a spot for its biggest SUV, during a time of profound division, we took the opportunity to show that there’s more than just room for everyone in this car, there’s room for everyone in this country.

Credits

Agency: Johannes Leonardo New York
Chief Creative Officers: Jan Jacobs, Leo Premutico
Executive Creative Director: Jimm Lasser
Creatives: Lincoln Boehm, Gautier Fage, Harry Neville-Towle
Director: John Hillcoat
Editor: Kirk Baxter

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