The World Is Our Court

Adidas Originals

Straight out of the archives and reimagined for today, #adidasSTREETBALL is back. New colors, new style. Bolder but lighter. With the game always in its DNA, the world is your court.

To launch Adidas Streetball, a shoe for the streetball culture of NYC, we set out to capture the world and community around a Harlem basketball court. Working with Daps, this film whips pans in a Spike Lee esque way around the action on court.

Credits

Agency: Johannes Leonardo
CCO: Jan Jacobs, Leo Premutico
Creatives: Harry Neville-Towle, Gautier Fage
Director: Daps

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